Campaign management
Ongoing management of your Amazon advertising across Sponsored Products, Sponsored Brands and Sponsored Display.
- Campaign and ad group structure built around match type and intent
- Bid and budget management against target ACOS and TACOS
- Placement adjustments for top of search, rest of search and product pages
- Search term harvesting and negative keyword management
- Product targeting and competitor defence
Account audits
A one-off written assessment of an advertising account, delivered as a report you keep whether or not we work together.
- Where spend is going and what each campaign returns
- Wasted spend and non-converting search terms
- Keyword coverage gaps and indexing checks
- Campaign structure problems and duplication
- A prioritised list of changes, in the order they should be made
Keyword research
Establishing the keyword set a listing should be built and advertised around.
- Category and competitor keyword analysis
- Search volume, relevance and conversion screening
- Organic and sponsored rank position for your ASINs
- Grouping by intent so campaigns and copy can be built from the same list
Listing optimisation
Listing copy written against the keywords that carry the volume, so advertising spend lands on a page equipped to convert.
- Titles written to current Amazon character and content requirements
- Bullet points and item highlights
- Backend search terms
- A+ content structure and copy
Reporting and analytics
Reporting that connects advertising activity to the numbers that matter to the business.
- Weekly or monthly performance reporting
- Profit and TACOS tracking at product and account level
- Search query performance and share of search analysis
- Custom reporting built to your format where required
Launch strategy
Advertising plans for new products, new variations and new marketplaces.
- Launch keyword set and ranking approach
- Budget phasing across the launch window
- Campaign build for day one
- Marketplace expansion planning for UK, Canada and the EU