REYGLOWLLC

Your ad spend should be the most accountable line in your P&L.

REYGLOW LLC is the independent Amazon advertising practice of Muhammad Huzaifa Ali. Campaign management, account audits and reporting for sellers on Amazon US, UK, Canada and the EU.

Request a free account audit

Small sellers
$400 – $800
1–5 SKUs, $1,000–$5,000 monthly ad spend
Medium sellers
$800 – $1,500
5–20 SKUs, $5,001–$10,000 monthly ad spend
Large sellers
$1,500+
20+ SKUs, over $10,000 monthly ad spend

What I do

Six services, offered on their own or as part of a monthly retainer. Most clients start with an audit and add management from there.

Campaign management

Day-to-day running of Sponsored Products, Sponsored Brands and Sponsored Display — campaign structure, bids, budgets, placements and negatives, reviewed against profit rather than ACOS alone.

Account audits

A structured read of your current campaigns, wasted spend, keyword coverage and account health, delivered as a written report with a prioritised list of what to change first.

Keyword research

Search term and keyword analysis to establish what your category actually searches for, which terms convert, and where your listings are and are not indexed.

Listing optimisation

Titles, bullet points, backend search terms and A+ content written against the keywords that carry volume, so paid traffic lands on a page built to convert it.

Reporting and analytics

Custom reporting that ties advertising back to units, margin and TACOS, so you can see what the spend returned instead of reading platform dashboards in isolation.

Launch strategy

Advertising plans for new products and new marketplaces — ranking approach, budget phasing and the keyword set to build around from day one.

How an engagement runs

The same four stages every time, whether the account is one SKU or two hundred.

Free audit

You give read access to the advertising account. I review it and send back a written assessment of where the spend is going and what it is returning. No cost and no obligation.

Scope and fee

We agree what is in scope, which tier the account falls into, and the monthly fee. Everything is confirmed in writing before any work starts.

Restructure and manage

Campaigns are rebuilt or corrected against the audit findings, then managed on an ongoing basis with regular bid, budget and search term work.

Report and review

You receive regular reporting on spend, sales, TACOS and profit, plus a standing channel for questions between reports.

Start with the audit.

It costs nothing, and you keep the report either way.

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